Well, what started as a little old Facebook post about the discontinuation of the Devondale long life cream has turned into a much bigger issue. What was meant to be a light hearted nudge to try and get Devondale making their long life cream again has become so much more. I am not really sure where to start… so here goes…
Last week I posted this on the Miss Chardy Facebook Page:
Now I am not sure what equates to something going “viral” but I reckon this post has given it a pretty good nudge…
So many comments… and all of them along these lines: “oh we love this product, always have some in the pantry, use it everyday, so handy in the caravan, we live 200km from town and always stock up….” get the gist. I had no idea so many people were so passionate about this cream.
So, to catch you up if you are not sure what the hell I am talking about… Devondale have stopped making their long life cream and it seems Australians are VERY PASSIONATE about this cream. Wow, who’d have thought that cream could stir up such a response. Oh and did I mention that this particular cream is the only one available on the retail shelves, there isn’t another brand to choose from (unless you use a wholesaler). I am not sure what we will use to whip for cakes and scones.
I know we are all really sad that this product will no longer be available to us – first world problems and all. But what I have come to realise is that there is a much bigger issue. Dairy farms. This is the major issue. You see, since the government de-regulated the dairy industry, about 15 years ago, dairy farmers have not been getting paid properly for their product. Now I don’t know if you understand dairy farms or not but they are bloody hard workers. They are up at sparrows (probably around 4am) to milk the girls and there is a fair chance they don’t even know what a holiday is. So imagine working your backside off, never being able to leave the farm and not getting paid properly. In most cases they can’t even cover their costs.
I feel like I am totally talking out my arse here, because – lets face it – I am no dairy farming expert.. aren’t I a wine enthusiast? We are also beef cattle farmers, not dairy farmers. But I tell you what my friends… we use milk, cheese, butter and cream on a daily basis, so I guess you could say I am quite passionate about this issue. Not only were we major supporters of the Devondale long life cream but we also buy bulk supplies of their 2L UHT full cream milk. You know – maybe 10 boxes at a time. So to say we love our dairy would be an understatement.
Because I feel like I don’t really know what I am talking about, I thought I would share some comments that readers have left on my Facebook posts – these comments are from people who actually know what they are talking about – dairy farmers themselves! So here you go…. please read all of these comments – if you are like me and didn’t really understand the magnitude of this massive problem then this will give you a really good insight into what is happening to the dairy industry. It is scary, to say the least! If you rely on milk, cheese, butter and cream on a daily basis, then this is your problem as well, we need to stand united and fight for this industry!
I think we all need to sit down for a minute and have a good listen to Nanna Lou – she breaks it down into terms even I can understand – Thanks Nanna Lou!
Since the “internet erupted” (not my words) Devondale have now released the following statement on their Facebook page:
This isn’t about their long life cream anymore. It is about the dairy industry in general. So please read one of the comments left on the Devondale post…
We need to support our dairy farmers. If you stop using Devondale you are not fixing the wider issue, you will hurt the farmers even more. This was never about bagging Devondale, in fact it was the opposite. What that Facebook post, that I wrote the other day, showed us is just how much we love Devondale and all of their products.
So please, if you can share this post, and scream from the roof tops about this issue, that would be wonderful. You see Australia doesn’t know what it is like to go hungry, there hasn’t been a food shortage since world war 2. But if things keep going the way they have been we may well all be drinking powdered milk that has been imported from China. If overseas companies keep taking over these factories, they will export our superior product and import an inferior product. Australia has such tight food safety regulations and that is why countries like China want our product. We will then get their product which is not regulated and has god only knows what in it. I am so worried that Aussies won’t understand the magnitude of this problem until their only option for milk is imported milk powder. You will all be sorry then, won’t you? When this happens it will be too late.
Do you understand? I mean, for god sakes, I barely understand but what I do understand is this my friends… If the dairy farmers keep being forced to close their farms – because they have gone broke – they WON’T re-open. These farms will be turned into residential land and the farm will be lost forever.
When we lose the farms we also lose the supply of milk. bam – gone. It has already happened. So many farmers forced to walk away.
We have also gone back to a whole foods diet – back to basics. So we are now consuming a lot more full fat milk which means there isn’t as much cream left over to make… well… cream! Make sense? Or am I way off?
So basically – WE NEED OUR DAIRY FARMERS!!! We also need to pay them properly. So when you are in the supermarket and see the cheap $2 milk and reach for it, think again. Think about the farmers. I know the other milk may seem expensive but this is what we should all be paying (probably more, truth be known). The big chain supermarkets can sell the milk at this price, because they are bending over the farmer, and just claim back the loss by putting the price up on other products in the store … Yes?
Thank a farmer for your next meal my friends and please support this cause. Please share your comments in the space below. We would love to hear from you.
Ok, I am off to look on Cattlesales to see if I can find myself a milking cow – just in case.
Are we too late?
Do you know someone who can take this cause further? God knows I have no idea where to start.
Do you consume Dairy? Then this is your problem too!
If you would like to read more about this issue please check out the Facebook post HERE and check out the comments.